Instructor Business Hint 6 – Have a effective Website and Leaflets
All businesses recognise that a good website is vital to promote their business. Many customers will search for a course using a mobile or tablet device, if your potential customers cannot easily navigate your site from these devices, you may be losing business. If you would like to check to see if your site is mobile friendly go to https://www.google.com/webmasters/tools/mobile-friendly/ and enter your website address.
Websites need to be found by the search engines and clearly provide the information your potential customer needs to contact you. There are many companies who have easy to build websites that will be mobile friendly, usually they charge you a monthly fee for the hosting of your site and most have search engine tools to help you too. Another more expensive but affordable option is to find someone to create your site for you, but amendments/ additions to your site will be chargeable. Spending time learning how to create and manage a website yourself is time well spent and will save you a lot of money in the long term.
We have recommended FAI websites to many of our instructors and they produce a good website that is correctly optimised, FAI specialise in website hosting and responsive website design for first aid instructors and companies. Their website designs are all mobile ready and fully responsive, so they will work on mobile devices like iPhones and iPads etc. You can select from many designs, (all site colours can be altered to suit your requirements) and will develop and host your first aid website for you.
They offer many additional services, once your website has been built your website, they can create posts and news relating to your business on their social media pages and also on their news page, all to help to direct traffic to your website, this is at an additional charge as are any changes or additions you wish to make to your website after it has been launched.
- Fully responsive website.
- A company .co.uk domain name suitable for your business.
- Company email address: firstname.lastname@example.org.
- Web mail access, so you can read and answer your emails anywhere.
- 5 page standard website, additional pages can be added at a small additional fee.
- Website optimised on set up for your main area of work.
These are not available though us, but you can contact FAI direct via their website www.firstaidinstructorwebsites.co.uk.
If you are looking for leaflets we use Dean Allen Design. He has a special rate for ProTrainings instructors of £40 plus VAT for a double sided A4 leaflet. You can then get these printed by many online companies if you shop around some companies over exceptionally good value.
If you have any questions or would like to become a ProTrainings centre, please contact us by email on email@example.com, phone on 01206 805359 or use our online chat from most of our websites.